Having a well-designed website and an active social media presence is a great start. But if you really want to keep customers interested, you’ll need to get creative — and interactive.

Here are some tips to get you started.

1 | Get Your Name Out on TikTok

TikTok is having a major moment as the place to be for brands, but getting it right and getting noticed can be a challenge. Luckily, TikTok itself has put together a guide to success, with tips on how to come across as authentic and creative.

2 | Launch a Customer Loyalty Program

One of the simplest ways to reward loyal customers is with a points program. Let customers earn points for actions like following you on social, leaving reviews or just because it’s their birthday. Then let customers redeem the points they’ve earned for gifts that connect back to your brand.

3 | Make a Quiz

What do people know about your product, industry or the destination you’re promoting? Find out with a quiz that will generate leads for you and — bonus — help current and prospective customers learn more about you and what you represent.

4 | Use Social Channels to Ask Customers for Input

Are you designing a new product? Launching a rebrand? Releasing a publication? Reach out to your customers via a poll or a simple post on social media to gather ideas. There’s nothing quite as satisfying as seeing your thoughts turn into something tangible, so harness that endorphin rush for your brand!

5 | Create Bonds That Reach Beyond Your Product

Has your team made it to the Super Bowl and you feel like celebrating? Is one of your reps going to a festival that attracts a lot of out-of-town visitors? Talk about it on social media! People are more likely to associate strongly with a brand that has a human face — especially if it’s one they can relate to.

We can help you formulate or fine-tune a digital strategy. How? Just reach out to newbusiness@todaymediacustom.com to start the conversation.