Categories ArchivesBranding

Yes, Print Products Should Be Part of Your Marketing Strategy. Here’s Why. image

If we had a nickel for every time someone has declared print dead, only to eat their words later… well, we’d have quite a few nickels. The point is this: print is more valuable and resilient than a lot of people give it credit for. Here are just a few of the reasons why. Print makes people happy. No, seriously. You’ve probably subscribed to at least one magazine over the course of your life. Do you remember that little burst of happiness when you check your mailbox and find the most recent issue in there? You just don’t get that from clicking on a digital edition. (You also don’t get to experience that nice new-ink-and-paper smell. What do you mean, you’ve never ...

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Branded Content, Thought Leadership, Advertorial — How They’re Different and Why It Matters image

Thought Leadership, Native Advertising, Advertorial, Sponsored Posts, Content Marketing, Branded Content

It’s never been easier to get in touch with your audience. Gone are the days when you were limited to print ads or even email marketing blasts. Today, savvy brands choose to reach out to customers and prospects via content they’ve created themselves (or paid someone to create for them). But it’s also never been more confusing to choose the right strategy for your brand. There are so many different kinds of content, and each of them serves a different purpose. Here is a short introduction to some of the most common terms, what they mean, and how they help your brand in different ways. Thought Leadership As a general rule, this kind of content comes from the top of your organization ...

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Beware These Advertising No-Nos image

Whether digital or in print, ads are one of the best ways to get your brand in front of consumers. But given the sheer amount of information competing for your targets’ attention every day, how can you stand out? Here are ways not to do it: Write a novel. Ad space is pricey, so it’s tempting to fill that space with everything you want your target audience to know. Resist that temptation. People’s eyes will slide right over an ad that is too heavy on the text. Anything more than two sentences and a couple of bullet points is probably excessive. Combine messages. One of the fastest ways to lose someone’s attention is by throwing too many different pieces of information at them, so ...

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5 Reasons Why Journalists Make the Best Content Marketers image

Your brand is your most valuable asset. So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about. In other words, a journalist. Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice. And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too. Here are five reasons why journalists make the best content marketers: 1 | They can distill ...

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Why Professional Graphic Design Is Essential to Good Branding image

Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online. That’s why you need the help of a professional graphic designer. Here’s a list of five reasons why you need a trusted professional to handle your design needs: 1 | Designers know how to find the right balance between words and images. You want to convey your brand message in your promo materials, and it’s tempting to fit in as much text as you can. A designer will help you rein in that impulse and let you know when your websites or brochures are getting too text-heavy. 2 | You’ll save money. Seriously. Yes, hiring a designer is ...

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5 Ways to Stay in Touch with Customers and Prospects Right Now image

Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected. Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.) Consider these steps to keep your customers engaged and grow your pool of prospects: 1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered. 2 | ...

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