Advertising/Targeting

23rd of June, 2026
In: Advertising/Targeting, Content Marketing
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6 Common Mistakes Businesses Make When Sending Newsletters image

By Sabrina Sucato If you’re a business owner, you know that a newsletter can be a powerful tool. When done right, it’s a chance to connect directly with an engaged audience that’s expressed interest in your products or services at one point or another. However, because email is such a widespread platform, there are far too many ways for this valuable tool to go south. Here are the top mistakes to avoid when sending newsletters: 1 | You add contacts who haven’t opted into your newsletter. If you only take one thing away from this article, let this point be it. Legally, businesses can only email contacts who have expressly opted to receive email communication. This is all well and good if ...

5th of March, 2026
In: Advertising/Targeting, Content Marketing
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5 Tips to Help You Score Customers During the World Cup image

The FIFA World Cup is coming to America in 2026, with cities including New York and Philadelphia hosting games for the world’s biggest sporting event. For local businesses, the World Cup presents a nearly unprecedented opportunity to market themselves to a global audience. Here are some tips to help you make the most out of that opportunity. 1 | Familiarize yourself with the match schedule The schedule of World Cup matches and venues is available online, so take a look and take note of the teams that will be playing in your vicinity. You’ll see an influx of fans from these countries in your area around that time. 2 | Tailor campaigns and sales around match dates. Now that you’ve got your audience ...

17th of November, 2025
In: Advertising/Targeting, Content Marketing
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America Turns 250: Here’s How to Make Your Marketing Relevant image

It’s almost 2026 — no, we’re not ready either — which means the year of America’s 250th birthday is upon us. The American semiquincentennial will be on the minds of a significant portion of your customers next year, and it stands to reason that your marketing campaigns should reflect that. Here are a few tips to make it happen. Lean into history. This is a no-brainer for destination marketing organizations — of course you should focus on how your destination connects to the American Revolution we’re going to be celebrating! But no matter what your sector, little sidenotes of history can be a great way to get a customer’s eyes to linger on your site or email campaign. Did Washington sleep ...

How to Help Your Business Show Up in AI Search image

If you’ve been online in any way, shape or form recently, chances are high you’ve stumbled across an AI search engine. From ChatGPT to Claude to Perplexity and beyond, AI tools have become seemingly omnipresent — and for good reason. With such a wealth of information, these platforms can serve as valuable tools for business owners and entrepreneurs hoping to improve workflows and save time. Now that AI has become so integrated into search engines (Google’s AI overviews, anyone?), those good ol’ SEO practices you’re likely familiar with won’t always cut it. So, what’s a business professional to do? Adapt, of course! After all, it is possible to show up in AI search. You just need to get familiar with ...

28th of February, 2025
In: Advertising/Targeting, Branding, Content Marketing, Social Media
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What to Look for During Quarterly Digital Audits image

The beginning of a new year is a prime time for year-end reviews. For many businesses, it’s the time to review annual budgets, expenditures, goals and traffic, and for good reason. There’s nothing like looking back to look forward, since it helps business owners reflect on strengths and weaknesses and figure out where to lean in or pivot for the year ahead. Where some businesses go wrong, however, is making the start of a new year the only time they do a check-in. When it comes to their digital presence in particular, business owners would do well to make dedicated time for review sessions not once a year, but every single quarter (at a minimum). The digital space is changing ...

28th of February, 2025
In: Advertising/Targeting, Branding, Content Marketing
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The Power of Free image

Who doesn’t love getting things for free? But when brands give out freebies, they’re rarely actually free for the brand. So how do you make sure you’re getting a return on investment if you’re not getting paid? We’ve compiled a list of tips for how to do freebies right. Give Away Something of Actual Value Chances are that people won’t remember you if you give them a free pen with your company’s name on it. But if you host a raffle for product samples or for a free hour of your services? That’s a different story. Potential customers are more likely to become customers when they’ve received a taste of what they’re missing. Add Urgency to Your Offer People respond best to freebies ...

How (and Why) to Create Your Perfect Brand Voice image

If you want to know why brand voice matters to your company’s success, just remember the chicken sandwich wars. Back in the distant social media past of 2019, Popeyes Louisiana Kitchen launched a chicken sandwich. Chick-fil-A apparently took exception to this, tweeting what the New York Times called “a thinly veiled critique” of the new offering. Thus, the first salvo of the chicken sandwich wars was fired. Within 15 minutes, Popeyes’ Twitter account returned fire with the now-immortal words “…y’all good?” The tweet went viral, leading to such massive demand for the new Popeyes sandwich that lines formed around the block at local Popeyes restaurants and the company eventually had to concede it had simply run out of the popular offering. While creating ...

21st of October, 2024
In: Advertising/Targeting, Branding, Content Marketing
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How to Keep Your Travel Content Fresh in 2025 image

The end of the year is somehow fast approaching already, so if you’re in the travel industry, now is a great time to plan your content for the 2025 travel season. To help you out, we’ve compiled some emerging travel trends from around the web — and offered some thoughts on how to approach those trends creatively in your content. Focus on Greater Health (and Less Booze) For years now, there has been a growing trend, especially among younger people, to take better care of their bodies. A trademark example of this trend is the phenomenon of shrinking alcohol consumption, especially among the younger generations. While many tourism destinations are rightfully proud of their microbreweries and distilleries (and there is great value ...

24th of July, 2024
In: Advertising/Targeting, Content Marketing
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Get Better Engagement, More Conversions With Targeted Emails image

You already know that email marketing is key to reaching your customers. But do you have the right targeting system in place to reach the people who are actually most likely to buy from you? Here are just a few targeting filters you should consider implementing to ensure you’re reaching your optimal audience: Location: Do you want to reach only people in your city or county? Or people within a day’s drive? Age: Is your ideal audience young and single, just starting a family or on the verge of retirement? Income: Do you only want to reach people over a certain income threshold? Lifestyle interests: Maybe your product or service is something that mainly appeals to, say, homeowners or hobby ...

How to Leverage LinkedIn for Your Business image

The professional social media platform can be a major asset for your business if you use it right. Ever since LinkedIn became “cool” again, there’s been more of a focus on the social networking platform — and not just for individual use. The career-centric site has long been a place for people to post job updates and company moves, but that’s far from all it does. For businesses with an eye on expanding their presence and fostering community connections, LinkedIn is the place to be. That being said, it’s far from a free-for-all when it comes to brand presence on the platform. Here’s what you can do right now to leverage LinkedIn for your business. 1 | Set Up a LinkedIn Page Let’s ...

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