Advertising/Targeting – Today Media Custom Communication

23rd of June, 2021
In: Advertising/Targeting, Branding, Content Marketing, Graphic Design
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Beware These Advertising No-Nos image

Whether digital or in print, ads are one of the best ways to get your brand in front of consumers. But given the sheer amount of information competing for your targets’ attention every day, how can you stand out? Here are ways not to do it: Write a novel. Ad space is pricey, so it’s tempting to fill that space with everything you want your target audience to know. Resist that temptation. People’s eyes will slide right over an ad that is too heavy on the text. Anything more than two sentences and a couple of bullet points is probably excessive. Combine messages. One of the fastest ways to lose someone’s attention is by throwing too many different pieces of information at them, so ...

22nd of June, 2021
In: Advertising/Targeting, Branding, Content Marketing
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5 Reasons Why Journalists Make the Best Content Marketers image

Your brand is your most valuable asset. So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about. In other words, a journalist. Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice. And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too. Here are five reasons why journalists make the best content marketers: 1 | They can distill ...

5 Tips for Crafting Uplifting Messages image

We’re living in uncertain times. It can be hard to decide how your brand message should be adapted to acknowledge this and meet prospects where they are, while also giving them hope for the future. There have been missteps for some brands, of course, but quite a few have launched well-received campaigns. Here are some things these brands are doing right (and that you can do too): 1 | Remind customers you’re here for them. Recent Ford commercials have included messages to let customers know that “we’re here to help” anyone who is having trouble making payments on a Ford auto loan. You can adapt that strategy to fit your own brand by sending the message that you know your customers’ plans are changing, and you’re here to help them ...

Promoting Travel Is Tricky Right Now, But CVBs Are Getting Creative image

States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out. In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers. Here are a few strategies CVBs have used to stay visible and relevant in the COVID age: Promoting restaurants’ hygiene and social-distancing protocols To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery. Serving as a connector between government and the lodging industry Some CVBs have linked local officials with accommodations that can be used ...

23rd of June, 2020
In: Advertising/Targeting, Branding, Content Marketing
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5 Ways to Stay in Touch with Customers and Prospects Right Now image

Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected. Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.) Consider these steps to keep your customers engaged and grow your pool of prospects: 1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered. 2 | ...

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