5 Tips for Crafting Uplifting Messages image

We’re living in uncertain times. It can be hard to decide how your brand message should be adapted to acknowledge this and meet prospects where they are, while also giving them hope for the future. There have been missteps for some brands, of course, but quite a few have launched well-received campaigns. Here are some things these brands are doing right (and that you can do too): 1 | Remind customers you’re here for them. Recent Ford commercials have included messages to let customers know that “we’re here to help” anyone who is having trouble making payments on a Ford auto loan. You can adapt that strategy to fit your own brand by sending the message that you know your customers’ plans are changing, and you’re here to help them ...
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