By Tina Irgang Leaderman
Founded in 1926, the Greater Bethesda Chamber of Commerce has grown into a distinguished network of more than 650 member businesses spanning the Greater Bethesda, Maryland region and beyond.
TMCC works with the Greater Bethesda Chamber to publish its annual Membership Directory and Referral Guide, which offers a guide to the chamber’s services, committees and history, while also listing all members of the chamber to facilitate connections.
TMCC provides copy-editing, graphic design, advertising sales and printing/shipping support for the Greater Bethesda Chamber’s Membership Directory and Referral Guide.
Here is a selection of some pages from the 2026 directory:
Are you interested in publishing a membership directory? We can help! Start the conversation at newbusiness@todaymediacustom.com. ...
By Sabrina Sucato
If you’re a business owner, you know that a newsletter can be a powerful tool. When done right, it’s a chance to connect directly with an engaged audience that’s expressed interest in your products or services at one point or another. However, because email is such a widespread platform, there are far too many ways for this valuable tool to go south. Here are the top mistakes to avoid when sending newsletters:
1 | You add contacts who haven’t opted into your newsletter.
If you only take one thing away from this article, let this point be it. Legally, businesses can only email contacts who have expressly opted to receive email communication. This is all well and good if ...
By Tina Irgang Leaderman
The first thing that probably comes to mind when you hear “publishing” is books, or maybe magazines. But there is a whole wide world of publications beyond those two media, and it just might help you tell your brand’s story in a lasting, compelling way.
The “custom” in custom publishing is a nod to customer focus. Custom publishers listen to your needs and can write, design and print (or sell ads for) a publication that meets those needs exactly. There’s a mix-and-match component too: if you’d rather write your own content, but need someone to design the pages, a custom publisher can do that. If you do your own writing and design but need help selling ads ...
If you’re a business owner today, two things are probably true for you:
You need to be on social media.
You don’t have the time, bandwidth, or know-how to manage your own social media.
This needs vs. realities scenario is a common dilemma for many business owners. On the one hand, they know they need to have a presence on social media to share their offerings and remain competitive. On the other, they have so much going on in terms of day-to-day operations that they often don’t have the time to carve out a few hours a week for social media strategy and implementation.
Fortunately, that’s where a dedicated social media manager can be a saving grace.
Why You Need a Social ...
In this milestone anniversary year for America, you may be thinking about your company’s next upcoming milestone as well. Whether it’s 20 years, 50 years or 100, keeping your brand and value proposition alive for a long time is cause for celebration.
But what should that celebration look like? You may be thinking about throwing a party for employees, customers and other stakeholders, but there’s also something to be said for a more tangible keepsake.
When Baltimore’s General Ship Repair Corporation approached its 100th anniversary, the company asked us for help in creating a book that would trace its history, establish its expertise and help celebrate its contribution to Baltimore shipbuilding. The resulting publication looked back on four generations of family ...
The FIFA World Cup is coming to America in 2026, with cities including New York and Philadelphia hosting games for the world’s biggest sporting event. For local businesses, the World Cup presents a nearly unprecedented opportunity to market themselves to a global audience. Here are some tips to help you make the most out of that opportunity.
1 | Familiarize yourself with the match schedule
The schedule of World Cup matches and venues is available online, so take a look and take note of the teams that will be playing in your vicinity. You’ll see an influx of fans from these countries in your area around that time.
2 | Tailor campaigns and sales around match dates.
Now that you’ve got your audience ...
It’s almost 2026 — no, we’re not ready either — which means the year of America’s 250th birthday is upon us. The American semiquincentennial will be on the minds of a significant portion of your customers next year, and it stands to reason that your marketing campaigns should reflect that. Here are a few tips to make it happen.
Lean into history.
This is a no-brainer for destination marketing organizations — of course you should focus on how your destination connects to the American Revolution we’re going to be celebrating! But no matter what your sector, little sidenotes of history can be a great way to get a customer’s eyes to linger on your site or email campaign. Did Washington sleep ...
Creating brand loyalty is a tricky business when potential and existing customers are constantly bombarded by messages from competitors. One way to get and keep people engaged is to offer regular bursts of valuable content that will keep them coming back to your site again and again. In other words: start a blog.
It’s easier said than done, of course, but it’s also not as hard as you think! And it’s worth the effort for the many benefits you can realize if you do it right. Here are just a few tips you should keep in mind:
1 | Improve your search results ranking
Websites that regularly update their content will do better than those that haven’t updated in years. Even adding ...
When it comes to marketing today, there are more than a few options for businesses to choose. Sure, they can promote their business on social media, whether through organic or paid initiatives, or send out emails to their distribution lists. They can work with influencers, promote their messaging on audio platforms, or even distribute through local channels in the community. While there are certainly several outlets to pursue, one that stands out from the crowd is content marketing.
What is content marketing?
Content marketing is just what it sounds like, in that it’s all about marketing through content. For businesses trying to get the word out about their products or services, content marketing can not only describe the offerings but also ...
The beginning of a new year is a prime time for year-end reviews. For many businesses, it’s the time to review annual budgets, expenditures, goals and traffic, and for good reason. There’s nothing like looking back to look forward, since it helps business owners reflect on strengths and weaknesses and figure out where to lean in or pivot for the year ahead.
Where some businesses go wrong, however, is making the start of a new year the only time they do a check-in. When it comes to their digital presence in particular, business owners would do well to make dedicated time for review sessions not once a year, but every single quarter (at a minimum). The digital space is changing ...
