Categories ArchivesEditorial/Content

5 Things We Learned from Our Custom Publishing Projects image

A collection of magazine covers and the Today Media

Here at TMCC, we put out a lot of publications — magazines, anniversary books, newsletters, membership directories and so much more. With each project, we learn a lot of interesting facts about places and people, so we thought we would share some with you! 1 | A company in Delaware is working on a super-protein that could help feed the world. In fact, companies in Delaware are working on hundreds of innovative, world-changing ideas, such as using hydrogen as a clean power source and making the IT industry more equitable. Where we learned it: Innovation Delaware 2022, an annual supplement to the Delaware Business Times. Read more here! 2 | Baltimore gave birth to both the Star-Spangled Banner and baseball legend Babe Ruth. The ...

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Yes, Print Products Should Be Part of Your Marketing Strategy. Here’s Why. image

If we had a nickel for every time someone has declared print dead, only to eat their words later… well, we’d have quite a few nickels. The point is this: print is more valuable and resilient than a lot of people give it credit for. Here are just a few of the reasons why. Print makes people happy. No, seriously. You’ve probably subscribed to at least one magazine over the course of your life. Do you remember that little burst of happiness when you check your mailbox and find the most recent issue in there? You just don’t get that from clicking on a digital edition. (You also don’t get to experience that nice new-ink-and-paper smell. What do you mean, you’ve never ...

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Branded Content, Thought Leadership, Advertorial — How They’re Different and Why It Matters image

Thought Leadership, Native Advertising, Advertorial, Sponsored Posts, Content Marketing, Branded Content

It’s never been easier to get in touch with your audience. Gone are the days when you were limited to print ads or even email marketing blasts. Today, savvy brands choose to reach out to customers and prospects via content they’ve created themselves (or paid someone to create for them). But it’s also never been more confusing to choose the right strategy for your brand. There are so many different kinds of content, and each of them serves a different purpose. Here is a short introduction to some of the most common terms, what they mean, and how they help your brand in different ways. Thought Leadership As a general rule, this kind of content comes from the top of your organization ...

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