Categories ArchivesEditorial/Content

Meet Our Clients: Destination Dutchess image

Destination Dutchess 2026 Cover

Dutchess Tourism, Inc. dba Destination Dutchess, a 501(c)(6) nonprofit, is the officially designated destination marketing organization of Dutchess County, New York. It works to bring tourism dollars to area businesses and the community by marketing and promoting the assets of Dutchess to the nation and the world. TMCC works with Destination Dutchess to publish its annual Official Inspiration Guide, which introduces visitors to the incredible historic sites, fun events, world-class restaurant scene and scenic outdoor destinations Dutchess has to offer. Our work for Destination Dutchess is literally award-winning! The guide’s 2025 edition received a Silver Award from the Service Industry Advertising Awards, which recognize excellence in custom publishing and destination marketing. TMCC provides copy-editing, graphic design, advertising sales and printing/shipping support for ...

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The Case for Publishing Special Anniversary Publications image

The cover of The General Ship Repair Corp. 100th Anniversary book, with 2 spreads of the inside layout.

In this milestone anniversary year for America, you may be thinking about your company’s next upcoming milestone as well. Whether it’s 20 years, 50 years or 100, keeping your brand and value proposition alive for a long time is cause for celebration. But what should that celebration look like? You may be thinking about throwing a party for employees, customers and other stakeholders, but there’s also something to be said for a more tangible keepsake. When Baltimore’s General Ship Repair Corporation approached its 100th anniversary, the company asked us for help in creating a book that would trace its history, establish its expertise and help celebrate its contribution to Baltimore shipbuilding. The resulting publication looked back on four generations of family ...

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Meet Our Clients: Westchester County Office of Economic Development image

Westchester County’s economic development agency, also known as Westchester Catalyst, is tasked with attracting new businesses, visitors and residents to the seventh-most populous county in New York State. TMCC works with Westchester County to publish the annual SKILLS Magazine, a workforce publication for job seekers interested in finding work in the area’s major growth industries, and the Westchester County Economic Development Guide. TMCC provides writing, copy-editing, graphic design, advertising sales and printing/shipping support for these publications. Here is a selection of some pages from the most recent issue of SKILLS: Are you interested in publishing a magazine for your business or organization? We can help! Start the conversation at newbusiness@todaymediacustom.com.  ...

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Meet Our Clients: Wilmington University image

Promotional image for WilmU publication by Today Media.

Wilmington University is a private, nonprofit, open-access and accredited institution that serves traditional students starting their college careers, non-traditional students and working adults seeking advancement through higher education. The university offers more than 200 academic programs and a student-to-faculty ratio of 17:1. TMCC works with Wilmington University to publish its WilmU Magazine, which highlights the stories of exceptional alumni, offers news on the university’s academic programs, and honors the work of faculty and staff. TMCC provides copy-editing services, graphic design and printing/shipping support for the publication. Here is a selection of some pages from the most recent issue: Are you interested in publishing a magazine for your business or organization? We can help! Start the conversation at newbusiness@todaymediacustom.com.  ...

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Want to Grow Your Business With a Blog? Here’s How image

Illustration showing a smart phone open to a Blog template surrounded by speech bubbles and emojis

Creating brand loyalty is a tricky business when potential and existing customers are constantly bombarded by messages from competitors. One way to get and keep people engaged is to offer regular bursts of valuable content that will keep them coming back to your site again and again. In other words: start a blog. It’s easier said than done, of course, but it’s also not as hard as you think! And it’s worth the effort for the many benefits you can realize if you do it right. Here are just a few tips you should keep in mind: 1 | Improve your search results ranking Websites that regularly update their content will do better than those that haven’t updated in years. Even adding ...

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Meet Our Clients: The North Carolina Forestry Association image

Illustration depicting several magazine covers from The North Carolina Forestry Association and below them the logo for Today Media Custom Communication.

Established in 1911, the North Carolina Forestry Association (NCFA) is the state’s oldest forest conservation organization. Today, it is a private, non-profit partnership of approximately 4,000 forest managers, landowners, forest products manufacturers, loggers, educators, students, and others concerned about the long-term health and productivity of the state’s forest resources and the industries they support. TMCC works with the NCFA to publish TreeLine, a quarterly magazine. It features Q&As with association members, updates on important legislative issues and professional development, and long-form articles about the past, present and future of North Carolina forestry. TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication. Here is a selection of some pages from the most recent issue: Are you interested in publishing ...

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Meet Our Clients: Visit Baltimore image

The cover and sample spreads from the Visit Baltimore Spring/Summer 2025 guide.

Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. Its mission is to positively impact the quality of life of the people who live and work in the city by attracting visitor spending that creates jobs, supports local businesses and attractions, and generates revenue for the city and state. Learn more at Baltimore.org. TMCC works with Visit Baltimore to publish its twice-annual visitor guide. The guide features articles about Baltimore’s diverse shopping and dining scenes, fun interactive features like quizzes, and in-depth features introducing Baltimore’s diverse entrepreneurs and change-makers. TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication. Here is a selection of some pages from the Spring/Summer 2025 guide: Are you interested in publishing a visitor ...

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5 Questions to Ask Yourself Before You Launch a Magazine image

An over-the-shoulder view of a person holding a magazine in their lap.

A magazine can be an incredibly valuable piece of collateral to help market your organization, industry or service. But it’s also a big investment, so before you commit the funds for a magazine launch, make sure you ask yourself these key questions. Who Is My Audience? Before you can even decide on an editorial concept or a name for the magazine, it’s important to put some thought into who it’s all for. Is it to keep current members of your organization or association engaged? Do you want to reach new audiences who haven’t previously heard of you? A little bit of both? What Are the Demographics of That Audience? Depending on the age, education, wealth bracket and other demographic variables of your audience, ...

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Meet Our Clients: The Business Council of Westchester image

A copy of the BCW’s 2025 Membership Directory cover as well as one open to an inside spread.

The Business Council of Westchester (BCW) is the largest business organization in Westchester County, NY, representing more than 1,000 members. Its membership includes multinational corporations and businesses of all sizes, colleges and universities, hospitals and healthcare biotech firms, not-for-profits, entrepreneurs, and all levels of government. TMCC works with the BCW to publish three annual guides: The Membership Directory The Relocation & Moving Guide for Westchester and the Hudson Valley The Westchester County Economic Development Guide TMCC provides editorial, design, advertising sales and printing/shipping support for the BCW’s publications. Most recently, a 2025 update of the Membership Directory featured articles with information about the BCW’s programming and events, as well as a comprehensive directory of the organization’s membership. Here is a selection of ...

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2 Guides Are Better Than 1: The Advantages of More Frequent Publishing image

Two sets of a stack of magazine covers. Garrett County Visitors guide on the left, Visit Baltimore magazine on the right.

It’s common practice for visitor bureaus and chambers of commerce to print and distribute an annual guide. But there are good arguments for publishing more often! Take a look at just a few of them. Avoid Outdated Content When a publication has a shelf life of a year, content can grow stale — especially if it’s about events, exhibitions or member anniversaries that have already passed. Publishing twice a year instead of once reduces the likelihood that customers or prospects will pick up a book with obviously outdated information. Go With the Seasons This is especially crucial for visitor guides. The sorts of activities visitors may want to pursue are significantly different in the spring/summer and fall/winter seasons (think garden shows in the ...

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