Today Media Custom’s Blog

Why Professional Graphic Design Is Essential to Good Branding image

Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online. That’s why you need the help of a professional graphic designer. Here’s a list of five reasons why you need a trusted professional to handle your design needs: 1 | Designers know how to find the right balance between words and images. You want to convey your brand message in your promo materials, and it’s tempting to fit in as much text as you can. A designer will help you rein in that impulse and let you know when your websites or brochures are getting too text-heavy. 2 | You’ll save money. Seriously. Yes, hiring a designer is ...

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5 Tips for Crafting Uplifting Messages image

We’re living in uncertain times. It can be hard to decide how your brand message should be adapted to acknowledge this and meet prospects where they are, while also giving them hope for the future. There have been missteps for some brands, of course, but quite a few have launched well-received campaigns. Here are some things these brands are doing right (and that you can do too): 1 | Remind customers you’re here for them. Recent Ford commercials have included messages to let customers know that “we’re here to help” anyone who is having trouble making payments on a Ford auto loan. You can adapt that strategy to fit your own brand by sending the message that you know your customers’ plans are changing, and you’re here to help them ...

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3 Facts That Will Make You Feel Better About the World, Part 2 image

Let’s be real: 2020 hasn’t been a great year for the world in general. This article can’t claim to solve any of life’s big problems, but we do hope it’ll make you feel better for a little while. Fact 1 | In Switzerland, it’s illegal to own just one guinea pig. Guinea pigs are social animals and get lonely without other members of their own species. So in 2008, the Swiss legislature approved a law that makes it illegal to own just one of them at a time. What if one of your guinea pigs dies, you ask? In those cases, you can turn to a guinea-pig rental service. Source https://youtu.be/QewuWf4CJ7U Fact 2 | A group of hippos is known as a “bloat.” Animal ...

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Promoting Travel Is Tricky Right Now, But CVBs Are Getting Creative image

States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out. In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers. Here are a few strategies CVBs have used to stay visible and relevant in the COVID age: Promoting restaurants’ hygiene and social-distancing protocols To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery. Serving as a connector between government and the lodging industry Some CVBs have linked local officials with accommodations that can be used ...

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3 Facts That Will Make You Feel Better About the World image

Let’s be real: 2020 hasn’t been a great year for the world in general. This article can’t claim to solve any of life’s big problems, but we do hope it’ll make you feel better for a little while. Fact 1: Squirrels plant a lot of trees… by accident. Yes, squirrels do forget where they bury their acorns. All. The. Time. Estimates of the number of new, accidental squirrel trees planted each year range into the millions globally. According to North Country Public Radio, squirrels are critical to the survival of many nut-bearing tree species.Source https://youtu.be/HTPOSdyA7Uo   Fact 2: Cows have best friends. Research from the University of Northampton in the UK shows that cows prefer to hang out with certain other individuals in their herds. These ...

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5 Ways to Stay in Touch with Customers and Prospects Right Now image

Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected. Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.) Consider these steps to keep your customers engaged and grow your pool of prospects: 1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered. 2 | ...

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