By Tina Irgang Leaderman
The first thing that probably comes to mind when you hear “publishing” is books, or maybe magazines. But there is a whole wide world of publications beyond those two media, and it just might help you tell your brand’s story in a lasting, compelling way.
The “custom” in custom publishing is a nod to customer focus. Custom publishers listen to your needs and can write, design and print (or sell ads for) a publication that meets those needs exactly. There’s a mix-and-match component too: if you’d rather write your own content, but need someone to design the pages, a custom publisher can do that. If you do your own writing and design but need help selling ads to pay for the publication, a custom publisher can help with that as well.
No idea when and how to get started? A custom publisher can help you set a timeline that will get your publication written, designed, printed and shipped exactly when you need it.
So what are some examples of custom publications that could work for your business?
- Coffee table books to celebrate a special company anniversary
- Brochures to announce and promote a new initiative, or to serve as collateral for an event
- Journals or magazines with helpful tips and interesting storytelling relevant to your audience
- Digital newsletters to engage and inform your customers and prospects
- Annual reports for stakeholders, board members and employees
- Directories highlighting an organization’s membership
A custom publisher like Today Media Custom Communications can also offer additional services, such as:
- Creating a digital edition with hyperlinks that can be displayed on your site
- Adapting copy from your publication for online posting
- Providing ad design based on copy submitted by your members, customers or partners
- Dealing with invoicing and deadline follow-up for advertisers, printers and other vendors
To sum up, whatever your needs for a printed publication to help get your brand in front of customers, partners and prospects, a custom publisher can help.
Have more questions? Get in touch with us at newbusiness@todaymediacustom.com to get the conversation started.
