Tags ArchivesBranded Content

Branded Content, Thought Leadership, Advertorial — How They’re Different and Why It Matters image

Thought Leadership, Native Advertising, Advertorial, Sponsored Posts, Content Marketing, Branded Content

It’s never been easier to get in touch with your audience. Gone are the days when you were limited to print ads or even email marketing blasts. Today, savvy brands choose to reach out to customers and prospects via content they’ve created themselves (or paid someone to create for them). But it’s also never been more confusing to choose the right strategy for your brand. There are so many different kinds of content, and each of them serves a different purpose. Here is a short introduction to some of the most common terms, what they mean, and how they help your brand in different ways. Thought Leadership As a general rule, this kind of content comes from the top of your organization ...

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