Social Media

How to Leverage LinkedIn for Your Business image

The professional social media platform can be a major asset for your business if you use it right. Ever since LinkedIn became “cool” again, there’s been more of a focus on the social networking platform — and not just for individual use. The career-centric site has long been a place for people to post job updates and company moves, but that’s far from all it does. For businesses with an eye on expanding their presence and fostering community connections, LinkedIn is the place to be. That being said, it’s far from a free-for-all when it comes to brand presence on the platform. Here’s what you can do right now to leverage LinkedIn for your business. 1 | Set Up a LinkedIn Page Let’s ...

24th of April, 2024
In: Branding, Content Marketing, Social Media
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These Instagram Best Practices Will Help Your Business Shine image

As any business owner today likely knows, social media is a powerful tool. Whether that means setting up a strong Google Business Profile or managing a Facebook page, business professionals need to have a pulse on what their online presence looks like. Unsurprisingly, few platforms garner as much attention as Instagram. For business owners, the photo- and video-based platform can serve as a major asset to help promote products and services or get the word out about new offerings. Here are a few tips to make the most of the platform: 1 | Craft strong captions with a consistent voice A picture may be worth a thousand words, but that doesn't mean you should ignore the caption. Instead, use the caption space ...

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