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Grow Your Business With Full-Funnel Digital Marketing image

Cartoon Illustration of people using a Funnel of Digital Marketing to find customers and profit by putting profile icons into a funnel shape to produce coins.

I’m sure you’ve heard at least one or two people talk about digital marketing, and maybe you’ve heard mention of a decision-making sales funnel too. But how are the two related and what do they mean for your business? The sales funnel is a way of visualizing a potential customer’s decision process. At the top of the funnel, you have customers researching a vague problem and discovering potential solutions. In the middle of the funnel are customers who have defined their problem and the sort of solution they need. At the bottom are customers who are ready to make an informed purchasing decision. Ideally, you want customers to discover your brand as a potential solution for their problem right at the ...

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Why You Should Set Up a Google Business Profile image

Photograph of a person using a search engine on a laptop.

A Google Business Profile is a powerful way to help your business on search — and it’s easier to manage than you think. You know that moment when you’re searching for something on Google and you see a business profile card pop up? That’s a Google Business Profile page in action. A built-in feature on the search engine, these free profiles offer businesses the chance to develop a strong first impression online. And, since more than 83% of the global population uses Google as its primary search engine, according to Statista, chances are high that a Google Business Profile will get more than a few eyeballs on it. So how can you set up your Google Business Profile? 1 | Google Your ...

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How a Magazine Can Help You Reach Prospects image

The covers and opened examples of two magazines. One titled Innovation Delaware the other titled WilMU.

Whether you’re a membership association, a nonprofit or an employer in the education or healthcare space, you have important messages to communicate — and stakeholders who need to hear that message. What better way to keep potential members, donors or alumni engaged with your mission and vision than with a magazine that highlights your needs and accomplishments? For one, the consistent publication schedule of a magazine means your stakeholders are reminded of both your existence and your value on a regular basis, whether it’s monthly, bi-monthly or quarterly. Also remember that a beautiful magazine can be a keepsake, lending your message the kind of staying power that’s difficult to achieve in the digital age. 1 | Consider Print vs. Digital Your magazine could be ...

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5 Ways to Highlight Members in Your Directory image

Five Magazine covers spread out in a row.

Chambers of Commerce, visitor bureaus and other membership-based organizations need member dues to thrive. To recruit more members and keep the ones you already have, you need to offer perks. One great way to highlight existing members and win new ones is your annual print directory. Here are a few strategies to consider: 1 | Feature a prominent member on the cover. If one of your members is a major local employer or a significant supporter of your organization (e.g. via event sponsorships), you may want to consider giving them prime placement on the cover of your directory. The cover photo provides great exposure to the member, especially when paired with an article about the member inside the publication. It also elevates ...

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What Is SEO? 3 Steps to Optimize Your Content image

Photo and illustration showing a person using a laptop keyboard with floating symbols of SEO and marketing icons hovering overtop of it.

You’ve heard the term “SEO” tossed around, but chances are you’re not 100% sure what it means. It stands for search engine optimization, and it’s a critical technique to ensure you’re taking steps to help your content perform as well as it possibly can online. Here are a few best practices to get you started on optimizing your content for websites, social media or membership directories. 1 | Consider length and structure. Sure, you want the quality of what you’re putting onto the internet to be top-notch. What’s just as important, however, is making sure it’s optimally structured. Start by making sure your content is the right length for the platform on which it will be hosted. If it’s a social ...

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Think Visitor Guides Are Dead? Think Again image

Travel Guides

While consumers do turn to the internet for much of their information about travel destinations, printed guides remain relevant in the digital age. For example, a Destination Analysts study has found that more than 50% of U.S. travelers consult printed materials before making travel decisions. That said, you still need to find a way to help your publication (and destination) stand out from the pack. Here are three tips for doing just that. Embrace Magazine-Style Writing While newspapers have been losing readers, magazine readership has held strong, with the total number of magazine readers in the U.S. remaining above 220 million every year between 2016 and 2020. And when it comes to travel, research by the University of Massachusetts Amherst demonstrates that travel ...

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How to Leverage AI for Your Business image

Ai technology

Curious about AI, otherwise known as artificial intelligence? There are many ways this oft-discussed technology can benefit businesses of all sizes… if you know how to leverage the tools properly. Here are a handful of AI platforms that might be useful. ChatGPT Arguably the most discussed of all AI platforms, ChatGPT is an OpenAI chatbot that can do many things for businesses. Sales professionals can use it to help draft pitch letters, while marketers can use it to brainstorm copy for everything from email blasts to posters to social media posts. For writers and editors, ChatGPT can serve as a proofreading tool to help catch spelling errors and make text more concise. To use it, simply create an account, enter a ...

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Winning New Customers Online: 5 Strategies That Work image

Illustration of an online marketing team working and brainstorming

Having a well-designed website and an active social media presence is a great start. But if you really want to keep customers interested, you’ll need to get creative — and interactive. Here are some tips to get you started. 1 | Get Your Name Out on TikTok TikTok is having a major moment as the place to be for brands, but getting it right and getting noticed can be a challenge. Luckily, TikTok itself has put together a guide to success, with tips on how to come across as authentic and creative. 2 | Launch a Customer Loyalty Program One of the simplest ways to reward loyal customers is with a points program. Let customers earn points for actions like following you on social, ...

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5 Things We Learned from Our Custom Publishing Projects image

A collection of magazine covers and the Today Media

Here at TMCC, we put out a lot of publications — magazines, anniversary books, newsletters, membership directories and so much more. With each project, we learn a lot of interesting facts about places and people, so we thought we would share some with you! 1 | A company in Delaware is working on a super-protein that could help feed the world. In fact, companies in Delaware are working on hundreds of innovative, world-changing ideas, such as using hydrogen as a clean power source and making the IT industry more equitable. Where we learned it: Innovation Delaware 2022, an annual supplement to the Delaware Business Times. Read more here! 2 | Baltimore gave birth to both the Star-Spangled Banner and baseball legend Babe Ruth. The ...

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5 New Year’s Resolutions for Better Business in 2023 image

Illustration of office worker holding 2023 business goals note paper

If you’re anything like us, your resolution to hit the gym three times a week is going to fizzle out by mid-February. But when it comes to your business, there are a few resolutions you should work hard to keep. 1 | Take a fresh look at your brand. What are the values and experiences that define your brand, and are they still relevant to the actual values and experiences you’re hoping to embody? Just as importantly, are they still relevant to what consumers want from a company in your space? If your most recent brand update happened a few years ago — or in reaction to a market trend that might no longer be current — the new year is ...

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