If you’re anything like us, your resolution to hit the gym three times a week is going to fizzle out by mid-February. But when it comes to your business, there are a few resolutions you should work hard to keep.
1 | Take a fresh look at your brand.
What are the values and experiences that define your brand, and are they still relevant to the actual values and experiences you’re hoping to embody? Just as importantly, are they still relevant to what consumers want from a company in your space? If your most recent brand update happened a few years ago — or in reaction to a market trend that might no longer be current — the new year is ...
It’s never been easier to get in touch with your audience. Gone are the days when you were limited to print ads or even email marketing blasts. Today, savvy brands choose to reach out to customers and prospects via content they’ve created themselves (or paid someone to create for them).
But it’s also never been more confusing to choose the right strategy for your brand. There are so many different kinds of content, and each of them serves a different purpose. Here is a short introduction to some of the most common terms, what they mean, and how they help your brand in different ways.
Thought Leadership
As a general rule, this kind of content comes from the top of your organization ...
Your brand is your most valuable asset.
So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about.
In other words, a journalist.
Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice.
And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too.
Here are five reasons why journalists make the best content marketers:
1 | They can distill ...
