Engaging Customers – Today Media Custom Communications

31st of July, 2023
In: Advertising/Targeting, Content Marketing
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Think Visitor Guides Are Dead? Think Again image

While consumers do turn to the internet for much of their information about travel destinations, printed guides remain relevant in the digital age. For example, a Destination Analysts study has found that more than 50% of U.S. travelers consult printed materials before making travel decisions. That said, you still need to find a way to help your publication (and destination) stand out from the pack. Here are three tips for doing just that. Embrace Magazine-Style Writing While newspapers have been losing readers, magazine readership has held strong, with the total number of magazine readers in the U.S. remaining above 220 million every year between 2016 and 2020. And when it comes to travel, research by the University of Massachusetts Amherst demonstrates that travel ...

CTV and OTT: Game-Changing Acronyms for Your Digital Strategy image

It seems like every day there is a huge tech breakthrough of some sort — whether it’s artificial intelligence, medicine, space exploration, energy or any other number of areas. It should come as no surprise that things are the same with digital marketing. As a brand in search of new customers, you’re always looking for new and better ways to generate brand awareness, establish yourself in your market and capitalize on consumer shopping habits. Ways to reach your target audience digitally have been around for decades now, but the old ways are fading. That’s where CTV and OTT come into play. What are CTV and OTT? In short, CTV and OTT are internet-connected devices and platforms that allow a user to ...

17th of April, 2023
In: Advertising/Targeting, Branding, Content Marketing
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Winning New Customers Online: 5 Strategies That Work image

Having a well-designed website and an active social media presence is a great start. But if you really want to keep customers interested, you’ll need to get creative — and interactive. Here are some tips to get you started. 1 | Get Your Name Out on TikTok TikTok is having a major moment as the place to be for brands, but getting it right and getting noticed can be a challenge. Luckily, TikTok itself has put together a guide to success, with tips on how to come across as authentic and creative. 2 | Launch a Customer Loyalty Program One of the simplest ways to reward loyal customers is with a points program. Let customers earn points for actions like following you on social, ...

12th of January, 2023
In: Advertising/Targeting, Content Marketing
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5 Travel Trends You Need to Know About image

With the world adjusting to COVID as a fact of life, travel is making a roaring comeback in 2023. And that comeback entails several new consumer trends that visitor bureaus and hospitality businesses should be aware of. 1 | Vacationers are looking for ways to “travel light.” More and more, travelers have been looking to slim down their luggage. Destinations that hope to lure the clutter-conscious should highlight hotels offering bulky items (such as exercise equipment) for rent, or introduce potential visitors to local businesses that can supply travel essentials. 2 | The off-season is becoming more popular. One side-effect of a global pandemic: many people have become less comfortable with crowds. So if your area is a popular one with summer travelers, ...

23rd of June, 2020
In: Advertising/Targeting, Branding, Content Marketing
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5 Ways to Stay in Touch with Customers and Prospects Right Now image

Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected. Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.) Consider these steps to keep your customers engaged and grow your pool of prospects: 1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered. 2 | ...

Tags ArchivesEngaging Customers