Categories ArchivesGraphic Design

Beware These Advertising No-Nos image

Whether digital or in print, ads are one of the best ways to get your brand in front of consumers. But given the sheer amount of information competing for your targets’ attention every day, how can you stand out? Here are ways not to do it: Write a novel. Ad space is pricey, so it’s tempting to fill that space with everything you want your target audience to know. Resist that temptation. People’s eyes will slide right over an ad that is too heavy on the text. Anything more than two sentences and a couple of bullet points is probably excessive. Combine messages. One of the fastest ways to lose someone’s attention is by throwing too many different pieces of information at them, so ...

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Why Professional Graphic Design Is Essential to Good Branding image

Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online. That’s why you need the help of a professional graphic designer. Here’s a list of five reasons why you need a trusted professional to handle your design needs: 1 | Designers know how to find the right balance between words and images. You want to convey your brand message in your promo materials, and it’s tempting to fit in as much text as you can. A designer will help you rein in that impulse and let you know when your websites or brochures are getting too text-heavy. 2 | You’ll save money. Seriously. Yes, hiring a designer is ...

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