Graphic Design

24th of April, 2024
In: Advertising/Targeting, Graphic Design
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You Shouldn’t Let AI Design Your Ads. Here’s Why. image

With the much-discussed advent of generative AI — artificial intelligence that can produce various kinds of content based on prompts from a user — it’s become easier than ever to plug your information into an algorithm and let it do the work for you. But should you? It’s true that AI is constantly learning and getting smarter. But the truth of the matter is that, for now, AI tools still struggle with creating certain kinds of imagery — for example of human hands and feet. Then there’s the fact that AI learns by scraping existing information off the internet. What this means in practice is that any kind of design AI creates for you is going to be based on something ...

23rd of August, 2022
In: Advertising/Targeting, Branding, Editorial/Content, Graphic Design
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Yes, Print Products Should Be Part of Your Marketing Strategy. Here’s Why. image

If we had a nickel for every time someone has declared print dead, only to eat their words later… well, we’d have quite a few nickels. The point is this: print is more valuable and resilient than a lot of people give it credit for. Here are just a few of the reasons why. Print makes people happy. No, seriously. You’ve probably subscribed to at least one magazine over the course of your life. Do you remember that little burst of happiness when you check your mailbox and find the most recent issue in there? You just don’t get that from clicking on a digital edition. (You also don’t get to experience that nice new-ink-and-paper smell. What do you mean, you’ve never ...

23rd of June, 2021
In: Advertising/Targeting, Branding, Content Marketing, Graphic Design
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Beware These Advertising No-Nos image

Whether digital or in print, ads are one of the best ways to get your brand in front of consumers. But given the sheer amount of information competing for your targets’ attention every day, how can you stand out? Here are ways not to do it: Write a novel. Ad space is pricey, so it’s tempting to fill that space with everything you want your target audience to know. Resist that temptation. People’s eyes will slide right over an ad that is too heavy on the text. Anything more than two sentences and a couple of bullet points is probably excessive. Combine messages. One of the fastest ways to lose someone’s attention is by throwing too many different pieces of information at them, so ...

Why Professional Graphic Design Is Essential to Good Branding image

Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online. That’s why you need the help of a professional graphic designer. Here’s a list of five reasons why you need a trusted professional to handle your design needs: 1 | Designers know how to find the right balance between words and images. You want to convey your brand message in your promo materials, and it’s tempting to fit in as much text as you can. A designer will help you rein in that impulse and let you know when your websites or brochures are getting too text-heavy. 2 | You’ll save money. Seriously. Yes, hiring a designer is ...

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