Whether digital or in print, ads are one of the best ways to get your brand in front of consumers. But given the sheer amount of information competing for your targets’ attention every day, how can you stand out?
Here are ways not to do it:
Write a novel.
Ad space is pricey, so it’s tempting to fill that space with everything you want your target audience to know. Resist that temptation. People’s eyes will slide right over an ad that is too heavy on the text. Anything more than two sentences and a couple of bullet points is probably excessive.
Combine messages.
One of the fastest ways to lose someone’s attention is by throwing too many different pieces of information at them, so ...
Your brand is your most valuable asset.
So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about.
In other words, a journalist.
Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice.
And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too.
Here are five reasons why journalists make the best content marketers:
1 | They can distill ...
Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online.
That’s why you need the help of a professional graphic designer.
Here’s a list of five reasons why you need a trusted
professional to handle your design needs:
1 | Designers know how to find the right balance between words and images.
You want to convey your brand message in your promo
materials, and it’s tempting to fit in as much text as you can. A designer will
help you rein in that impulse and let you know when your websites or brochures
are getting too text-heavy.
2 | You’ll save money.
Seriously. Yes, hiring a designer is ...
Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected.
Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.)
Consider these steps to keep your customers engaged and grow your pool of prospects:
1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered.
2 | ...
