Tags ArchivesBrand Promotion

Boost Your Open Rates: The Building Blocks of a Great Sales Email image

Woman with Laptop

It’s every brand’s email nightmare: you work hard on crafting the perfect pitch, but when that email hits your prospects’ inbox, they hit the delete button without even opening the message. How do you craft an email worth opening? And how do you close the sale once you have your prospects’ attention? Step 1 | Choose a Catchy Subject Line Good subject lines: Are short. You want people to be able to read the whole thing, whether they’re on desktop or mobile! So keep your subject line to 40 characters or less. Don’t contain “spammy” words. Avoid phrases like “buy now” or “free,” which could land you in spam filters. Include a call to action. What is it you’re asking people ...

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5 Ways to Stay in Touch with Customers and Prospects Right Now image

Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected. Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.) Consider these steps to keep your customers engaged and grow your pool of prospects: 1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered. 2 | ...

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