Brand Promotion

12th of January, 2023
In: Advertising/Targeting, Branding, Content Marketing
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5 New Year’s Resolutions for Better Business in 2023 image

If you’re anything like us, your resolution to hit the gym three times a week is going to fizzle out by mid-February. But when it comes to your business, there are a few resolutions you should work hard to keep. 1 | Take a fresh look at your brand. What are the values and experiences that define your brand, and are they still relevant to the actual values and experiences you’re hoping to embody? Just as importantly, are they still relevant to what consumers want from a company in your space? If your most recent brand update happened a few years ago — or in reaction to a market trend that might no longer be current — the new year is ...

27th of October, 2022
In: Advertising/Targeting, Branding, Content Marketing
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Boost Your Open Rates: The Building Blocks of a Great Sales Email image

It’s every brand’s email nightmare: you work hard on crafting the perfect pitch, but when that email hits your prospects’ inbox, they hit the delete button without even opening the message. How do you craft an email worth opening? And how do you close the sale once you have your prospects’ attention? Step 1 | Choose a Catchy Subject Line Good subject lines: Are short. You want people to be able to read the whole thing, whether they’re on desktop or mobile! So keep your subject line to 40 characters or less. Don’t contain “spammy” words. Avoid phrases like “buy now” or “free,” which could land you in spam filters. Include a call to action. What is it you’re asking people ...

23rd of June, 2020
In: Advertising/Targeting, Branding, Content Marketing
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5 Ways to Stay in Touch with Customers and Prospects Right Now image

Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected. Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.) Consider these steps to keep your customers engaged and grow your pool of prospects: 1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered. 2 | ...

Tags ArchivesBrand Promotion