Brand Content – Today Media Custom Communications

12th of January, 2023
In: Advertising/Targeting, Branding, Content Marketing
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5 New Year’s Resolutions for Better Business in 2023 image

If you’re anything like us, your resolution to hit the gym three times a week is going to fizzle out by mid-February. But when it comes to your business, there are a few resolutions you should work hard to keep. 1 | Take a fresh look at your brand. What are the values and experiences that define your brand, and are they still relevant to the actual values and experiences you’re hoping to embody? Just as importantly, are they still relevant to what consumers want from a company in your space? If your most recent brand update happened a few years ago — or in reaction to a market trend that might no longer be current — the new year is ...

22nd of June, 2021
In: Advertising/Targeting, Branding, Content Marketing
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5 Reasons Why Journalists Make the Best Content Marketers image

Your brand is your most valuable asset. So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about. In other words, a journalist. Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice. And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too. Here are five reasons why journalists make the best content marketers: 1 | They can distill ...

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