In this milestone anniversary year for America, you may be thinking about your company’s next upcoming milestone as well. Whether it’s 20 years, 50 years or 100, keeping your brand and value proposition alive for a long time is cause for celebration.
But what should that celebration look like? You may be thinking about throwing a party for employees, customers and other stakeholders, but there’s also something to be said for a more tangible keepsake.
When Baltimore’s General Ship Repair Corporation approached its 100th anniversary, the company asked us for help in creating a book that would trace its history, establish its expertise and help celebrate its contribution to Baltimore shipbuilding. The resulting publication looked back on four generations of family ownership, featuring narratives, timelines and hundreds of historical photographs that we converted to digital format, preserving them forever for the company’s leadership, employees, customers and other stakeholders.
Still on the fence? Here are a few ways your company can benefit from a special anniversary publication:
- Boost your brand’s reputation and credibility. A book tracing your history highlights how long your company has been in business, providing reassurance to customers, employees, prospects and job candidates that you will still be here a few decades down the road. It may also help former clients reconnect with your brand.
- Strengthen internal engagement. Knowing your company’s story will increase your employees’ attachment to the brand they are representing, making them more likely to be loyal to you over the years.
- Give your company a human face. An anniversary book tells your story in a way a brand logo or colors never could: by showcasing the people who built it all.
- Build for the future. An anniversary book can also help you look toward the future by introducing new initiatives and letting stakeholders know that you have a vision for where you’re going next.
Want to know more about publishing a special anniversary publication? Start the conversation at newbusiness@todaymediacustom.com.
