Creating brand loyalty is a tricky business when potential and existing customers are constantly bombarded by messages from competitors. One way to get and keep people engaged is to offer regular bursts of valuable content that will keep them coming back to your site again and again. In other words: start a blog.
It’s easier said than done, of course, but it’s also not as hard as you think! And it’s worth the effort for the many benefits you can realize if you do it right. Here are just a few tips you should keep in mind:
1 | Improve your search results ranking
Websites that regularly update their content will do better than those that haven’t updated in years. Even adding one blog post a week can make a significant difference to SEO — especially if you use keywords related to your business and the product or service it provides.
2 | Don’t be a stranger
People are hard-wired to look for personal connections, and that’s also true when they decide which brand to trust. Use your blog to tell people more about the people behind your company and the company’s history. Implement an ask box and use the questions people submit to generate more blog posts!
3 | Create synergy with your social media accounts
Use blog posts to encourage customers to follow you on social media, and vice versa. Parts of your blog post can be repurposed for social media, for example in the form of a graphic or a thought-provoking excerpt. Creating this kind of interaction between multiple platforms will deepen your brand perception and leave a more lasting impression with customers.
4 | Don’t forget to pivot based on results
Once you’ve got a few posts under your belt, go through your analytics to find out what kinds of content are resonating best with your audience. Adjust the topics of future posts accordingly!
5 | Look for partners
You don’t have to go it alone! If there are other blogs that might reach an audience similar to yours, ask if you can submit a guest blog and link back to your site. Or, if you’re not confident in your ability to post regularly, partner with a content creator who has experience channeling a brand’s voice.
Need help starting your blog or taking it to the next level? Today Media Custom Communications can help! Start the conversation at newsbusiness@todaymediacustom.com.
