5 Tips for a More Compelling Brand Presence on Social Media image
Consumers spend hours each week on social media. And so do brands — which means it’s increasingly challenging to rise to the top amid the constant onslaught of information we all experience on our favorite platforms. What you need is a strategy to help you cut away the noise and make your social media presence work for you. Here are a few simple tips to help you make that happen: 1 | Tailor your approach to your audience. What age group do you want to reach? What are their values and interests? What do they need from you? The answers to those questions will determine on which platforms you’re going to concentrate your branding efforts. If you’re a visitor bureau and want ...
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