So, you’ve mastered Facebook, conquered Instagram, and even freshened up your Google Business Profile. But what about TikTok?
If you’re like many business owners, you’ve probably been curious about how to use TikTok to help promote your offerings. You may even have a personal TikTok account that you use for fun. When it comes to TikTok for businesses, however, there are a few things entrepreneurs should keep in mind before creating a new account.
1 | You can’t set it and forget it
Like any social media platform, TikTok necessitates regular posting for it to be most effective. This could be as little as once a week or more often, such as once a day, but the key here is consistency. Posting ...
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Creating brand loyalty is a tricky business when potential and existing customers are constantly bombarded by messages from competitors. One way to get and keep people engaged is to offer regular bursts of valuable content that will keep them coming back to your site again and again. In other words: start a blog.
It’s easier said than done, of course, but it’s also not as hard as you think! And it’s worth the effort for the many benefits you can realize if you do it right. Here are just a few tips you should keep in mind:
1 | Improve your search results ranking
Websites that regularly update their content will do better than those that haven’t updated in years. Even adding ...
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Established in 1911, the North Carolina Forestry Association (NCFA) is the state’s oldest forest conservation organization. Today, it is a private, non-profit partnership of approximately 4,000 forest managers, landowners, forest products manufacturers, loggers, educators, students, and others concerned about the long-term health and productivity of the state’s forest resources and the industries they support.
TMCC works with the NCFA to publish TreeLine, a quarterly magazine. It features Q&As with association members, updates on important legislative issues and professional development, and long-form articles about the past, present and future of North Carolina forestry.
TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication.
Here is a selection of some pages from the most recent issue:
Are you interested in publishing ...
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Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. Its mission is to positively impact the quality of life of the people who live and work in the city by attracting visitor spending that creates jobs, supports local businesses and attractions, and generates revenue for the city and state. Learn more at Baltimore.org.
TMCC works with Visit Baltimore to publish its twice-annual visitor guide. The guide features articles about Baltimore’s diverse shopping and dining scenes, fun interactive features like quizzes, and in-depth features introducing Baltimore’s diverse entrepreneurs and change-makers.
TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication.
Here is a selection of some pages from the Spring/Summer 2025 guide:
Are you interested in publishing a visitor ...
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When it comes to marketing today, there are more than a few options for businesses to choose. Sure, they can promote their business on social media, whether through organic or paid initiatives, or send out emails to their distribution lists. They can work with influencers, promote their messaging on audio platforms, or even distribute through local channels in the community. While there are certainly several outlets to pursue, one that stands out from the crowd is content marketing.
What is content marketing?
Content marketing is just what it sounds like, in that it’s all about marketing through content. For businesses trying to get the word out about their products or services, content marketing can not only describe the offerings but also ...
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A magazine can be an incredibly valuable piece of collateral to help market your organization, industry or service. But it’s also a big investment, so before you commit the funds for a magazine launch, make sure you ask yourself these key questions.
Who Is My Audience?
Before you can even decide on an editorial concept or a name for the magazine, it’s important to put some thought into who it’s all for. Is it to keep current members of your organization or association engaged? Do you want to reach new audiences who haven’t previously heard of you? A little bit of both?
What Are the Demographics of That Audience?
Depending on the age, education, wealth bracket and other demographic variables of your audience, ...
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The beginning of a new year is a prime time for year-end reviews. For many businesses, it’s the time to review annual budgets, expenditures, goals and traffic, and for good reason. There’s nothing like looking back to look forward, since it helps business owners reflect on strengths and weaknesses and figure out where to lean in or pivot for the year ahead.
Where some businesses go wrong, however, is making the start of a new year the only time they do a check-in. When it comes to their digital presence in particular, business owners would do well to make dedicated time for review sessions not once a year, but every single quarter (at a minimum). The digital space is changing ...
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Who doesn’t love getting things for free? But when brands give out freebies, they’re rarely actually free for the brand. So how do you make sure you’re getting a return on investment if you’re not getting paid? We’ve compiled a list of tips for how to do freebies right.
Give Away Something of Actual Value
Chances are that people won’t remember you if you give them a free pen with your company’s name on it. But if you host a raffle for product samples or for a free hour of your services? That’s a different story. Potential customers are more likely to become customers when they’ve received a taste of what they’re missing.
Add Urgency to Your Offer
People respond best to freebies ...
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The Business Council of Westchester (BCW) is the largest business organization in Westchester County, NY, representing more than 1,000 members. Its membership includes multinational corporations and businesses of all sizes, colleges and universities, hospitals and healthcare biotech firms, not-for-profits, entrepreneurs, and all levels of government.
TMCC works with the BCW to publish three annual guides:
The Membership Directory
The Relocation & Moving Guide for Westchester and the Hudson Valley
The Westchester County Economic Development Guide
TMCC provides editorial, design, advertising sales and printing/shipping support for the BCW’s publications. Most recently, a 2025 update of the Membership Directory featured articles with information about the BCW’s programming and events, as well as a comprehensive directory of the organization’s membership.
Here is a selection of ...
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In case you haven’t heard the buzz online, the Google core update that rolled out in August 2024 has had a major impact on page views and user traffic for more than a few websites. As per Google, the update aims to improve search results so they’re geared toward reader service and are “genuinely useful.”
Sounds vague, right? It all ties back to Google’s focus on E-E-A-T, which stands for experience, expertise, authoritativeness and trustworthiness. In other words, page rankings on search aren’t just about SEO, but a whole slew of factors. Now, instead of working on optimizing a page with the likes of keywords and meta text, creators need to also strongly consider things like brand reputation, site longevity ...
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