By Tina Irgang Leaderman
Founded in 1926, the Greater Bethesda Chamber of Commerce has grown into a distinguished network of more than 650 member businesses spanning the Greater Bethesda, Maryland region and beyond.
TMCC works with the Greater Bethesda Chamber to publish its annual Membership Directory and Referral Guide, which offers a guide to the chamber’s services, committees and history, while also listing all members of the chamber to facilitate connections.
TMCC provides copy-editing, graphic design, advertising sales and printing/shipping support for the Greater Bethesda Chamber’s Membership Directory and Referral Guide.
Here is a selection of some pages from the 2026 directory:
Are you interested in publishing a membership directory? We can help! Start the conversation at newbusiness@todaymediacustom.com. ...
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By Sabrina Sucato
If you’re a business owner, you know that a newsletter can be a powerful tool. When done right, it’s a chance to connect directly with an engaged audience that’s expressed interest in your products or services at one point or another. However, because email is such a widespread platform, there are far too many ways for this valuable tool to go south. Here are the top mistakes to avoid when sending newsletters:
1 | You add contacts who haven’t opted into your newsletter.
If you only take one thing away from this article, let this point be it. Legally, businesses can only email contacts who have expressly opted to receive email communication. This is all well and good if ...
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By Tina Irgang Leaderman
The first thing that probably comes to mind when you hear “publishing” is books, or maybe magazines. But there is a whole wide world of publications beyond those two media, and it just might help you tell your brand’s story in a lasting, compelling way.
The “custom” in custom publishing is a nod to customer focus. Custom publishers listen to your needs and can write, design and print (or sell ads for) a publication that meets those needs exactly. There’s a mix-and-match component too: if you’d rather write your own content, but need someone to design the pages, a custom publisher can do that. If you do your own writing and design but need help selling ads ...
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Dutchess Tourism, Inc. dba Destination Dutchess, a 501(c)(6) nonprofit, is the officially designated destination marketing organization of Dutchess County, New York. It works to bring tourism dollars to area businesses and the community by marketing and promoting the assets of Dutchess to the nation and the world.
TMCC works with Destination Dutchess to publish its annual Official Inspiration Guide, which introduces visitors to the incredible historic sites, fun events, world-class restaurant scene and scenic outdoor destinations Dutchess has to offer.
Our work for Destination Dutchess is literally award-winning! The guide’s 2025 edition received a Silver Award from the Service Industry Advertising Awards, which recognize excellence in custom publishing and destination marketing.
TMCC provides copy-editing, graphic design, advertising sales and printing/shipping support for ...
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If you’re a business owner today, two things are probably true for you:
You need to be on social media.
You don’t have the time, bandwidth, or know-how to manage your own social media.
This needs vs. realities scenario is a common dilemma for many business owners. On the one hand, they know they need to have a presence on social media to share their offerings and remain competitive. On the other, they have so much going on in terms of day-to-day operations that they often don’t have the time to carve out a few hours a week for social media strategy and implementation.
Fortunately, that’s where a dedicated social media manager can be a saving grace.
Why You Need a Social ...
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In this milestone anniversary year for America, you may be thinking about your company’s next upcoming milestone as well. Whether it’s 20 years, 50 years or 100, keeping your brand and value proposition alive for a long time is cause for celebration.
But what should that celebration look like? You may be thinking about throwing a party for employees, customers and other stakeholders, but there’s also something to be said for a more tangible keepsake.
When Baltimore’s General Ship Repair Corporation approached its 100th anniversary, the company asked us for help in creating a book that would trace its history, establish its expertise and help celebrate its contribution to Baltimore shipbuilding. The resulting publication looked back on four generations of family ...
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FOR IMMEDIATE RELEASE
Today Media Custom Communications Wins Multiple 2025 Service Industry Advertising Awards
Gold Award for Chester County Tourism Guide and Silver Award for Destination Dutchess Guide Recognize Excellence in Custom Publishing and Destination Marketing
Rye, NY — February 23, 2026 — Today Media Custom Communications (TMCC), the custom content and integrated marketing division of Today Media, proudly announces it has earned two honors in the 2025 Service Industry Advertising Awards (SIA Awards), reaffirming its leadership in custom publishing and destination marketing.
The 2025 Chester County Tourism Guide received a Gold Award, while the 2025 Destination Dutchess Guide earned a Silver Award, recognizing TMCC’s outstanding creative execution, editorial storytelling, and strategic marketing impact.
The Service Industry Advertising Awards celebrate excellence across advertising, marketing, ...
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In today’s day and age, the ability to tell the story of your business in a clear, concise manner is critical. People need to know not just what you do, but why they should care. To help with this, a media kit can be an invaluable resource. When done well, a media kit defines what your business is all about and how it impacts others, all in a few eye-catching, easy-to-read pages.
Here’s what to do — and what not to do — to build a strong media kit for your business.
What to do:
1 | Build with a digital-first mindset
For years, media kits have been cut-and-dry PDFs that make their way into printed copies, which then often get forgotten in ...
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Westchester County’s economic development agency, also known as Westchester Catalyst, is tasked with attracting new businesses, visitors and residents to the seventh-most populous county in New York State.
TMCC works with Westchester County to publish the annual SKILLS Magazine, a workforce publication for job seekers interested in finding work in the area’s major growth industries, and the Westchester County Economic Development Guide.
TMCC provides writing, copy-editing, graphic design, advertising sales and printing/shipping support for these publications.
Here is a selection of some pages from the most recent issue of SKILLS:
Are you interested in publishing a magazine for your business or organization? We can help! Start the conversation at newbusiness@todaymediacustom.com. ...
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The FIFA World Cup is coming to America in 2026, with cities including New York and Philadelphia hosting games for the world’s biggest sporting event. For local businesses, the World Cup presents a nearly unprecedented opportunity to market themselves to a global audience. Here are some tips to help you make the most out of that opportunity.
1 | Familiarize yourself with the match schedule
The schedule of World Cup matches and venues is available online, so take a look and take note of the teams that will be playing in your vicinity. You’ll see an influx of fans from these countries in your area around that time.
2 | Tailor campaigns and sales around match dates.
Now that you’ve got your audience ...
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