We don’t know about you, but it came as a shock to us when we realized that November 2022 marked 30 years since the original release of Disney’s Aladdin. So for 2023, we thought we’d prepare ourselves (and you) ahead of time for some significant dates.
25 Years Since the Launch of Google
That’s right — it’s been a quarter century since we stopped having to live with uncertainty and started being able to just Google stuff. Fun fact: the search algorithm developed by Google founders Larry Page and Sergey Brin was originally called BackRub — a reference to the fact that Google checks “backlinks” (essentially, how many other sites link to a given page) to determine a site’s relevance.
20 Years Since ...
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With the world adjusting to COVID as a fact of life, travel is making a roaring comeback in 2023. And that comeback entails several new consumer trends that visitor bureaus and hospitality businesses should be aware of.
1 | Vacationers are looking for ways to “travel light.”
More and more, travelers have been looking to slim down their luggage. Destinations that hope to lure the clutter-conscious should highlight hotels offering bulky items (such as exercise equipment) for rent, or introduce potential visitors to local businesses that can supply travel essentials.
2 | The off-season is becoming more popular.
One side-effect of a global pandemic: many people have become less comfortable with crowds. So if your area is a popular one with summer travelers, ...
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If you’re anything like us, your resolution to hit the gym three times a week is going to fizzle out by mid-February. But when it comes to your business, there are a few resolutions you should work hard to keep.
1 | Take a fresh look at your brand.
What are the values and experiences that define your brand, and are they still relevant to the actual values and experiences you’re hoping to embody? Just as importantly, are they still relevant to what consumers want from a company in your space? If your most recent brand update happened a few years ago — or in reaction to a market trend that might no longer be current — the new year is ...
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We challenge you to stop doom-scrolling, sit back and relax to the tune of these three delightful facts about our beautiful planet.
Fact 1 | Need More Time in Your Day? You’re Getting It!
It’s true — the Earth’s days are in fact getting longer. Back when the Earth first formed, a day was roughly six hours long. That was 4.6 billion years ago. Then, by 620 million years ago, the days had lengthened to 21.9 hours. Why did this happen? The moon and the tides it creates cause a twisting force that slows the Earth’s rotation incrementally over time. Here’s the bad news though — this is happening at a rate of about 1.7 milliseconds every century. So if you ...
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Consumers spend hours each week on social media. And so do brands — which means it’s increasingly challenging to rise to the top amid the constant onslaught of information we all experience on our favorite platforms.
What you need is a strategy to help you cut away the noise and make your social media presence work for you. Here are a few simple tips to help you make that happen:
1 | Tailor your approach to your audience.
What age group do you want to reach? What are their values and interests? What do they need from you? The answers to those questions will determine on which platforms you’re going to concentrate your branding efforts.
If you’re a visitor bureau and want ...
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It’s every brand’s email nightmare: you work hard on crafting the perfect pitch, but when that email hits your prospects’ inbox, they hit the delete button without even opening the message.
How do you craft an email worth opening? And how do you close the sale once you have your prospects’ attention?
Step 1 | Choose a Catchy Subject Line
Good subject lines:
Are short. You want people to be able to read the whole thing, whether they’re on desktop or mobile! So keep your subject line to 40 characters or less.
Don’t contain “spammy” words. Avoid phrases like “buy now” or “free,” which could land you in spam filters.
Include a call to action. What is it you’re asking people ...
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