It’s almost 2026 — no, we’re not ready either — which means the year of America’s 250th birthday is upon us. The American semiquincentennial will be on the minds of a significant portion of your customers next year, and it stands to reason that your marketing campaigns should reflect that. Here are a few tips to make it happen.
Lean into history.
This is a no-brainer for destination marketing organizations — of course you should focus on how your destination connects to the American Revolution we’re going to be celebrating! But no matter what your sector, little sidenotes of history can be a great way to get a customer’s eyes to linger on your site or email campaign. Did Washington sleep down the highway from your location? Did the product you make (or the service you offer) exist in colonial times? Use these fun facts to get the customer’s attention.
Get involved in community celebrations.
What is your town or state doing to commemorate the anniversary, and how can you partner with them to be a part of it? This kind of engagement can also take the form of volunteering at community events.
Introduce special “America 250” discounts.
These could be discounts tied to specific dates (July 4 is the most obvious, but other milestones from American history work too) or discounts for military members, veterans and frontline workers.
Work the “Made in America” angle.
If you make (or advertise) products that are crafted locally, 2026 is a great time to highlight that — e.g. with little Q&A profiles of the people who make local sourcing and production possible for you.
Look to the future.
History is all very well, but where do we go after America 250? Highlight ways in which your company or organization embraces sustainability, diversity and innovation to brighten the future on the way to America 500.
Do you need help with your marketing strategy? Would you like to launch a campaign or publication to honor America 250? Start the conversation with our experts at newbusiness@todaymediacustom.com.
