Same Places, Different Angle: How to Keep Your Travel Content Fresh image
Every visitor and convention bureau faces the same struggle year after year: how do you promote the same sights, restaurants, shops and venues repeatedly, while still making your content seem fresh? Luckily, we can help. Here is a list of expert tips on how to keep your travel content compelling from one year to the next. 1 | Add a multimedia component Even if you publish a print guide (which you should), you can add interest to the guide by linking to videos via QR codes throughout the book. The videos could be behind-the-scenes footage of photo shoots you did for the guide, or a quick, informal tour of a notable local place by one of your staff members. 2 | Tell a ...
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