It feels like the world is stuck in perpetual crisis mode these days. You probably didn’t need us to tell you that, but we think you do need some facts to remind you that we still live on a wondrous, fascinating planet.

Fact 1 | There is such a thing as a “moonbow.”

Rainbows are created when sunlight reflects off water droplets in the atmosphere. But did you know that it can happen with moonlight too? “Moonbows” are significantly more rare than rainbows. They only occur in places where the night sky is very dark, and when the moon is either full or close to full. The phenomenon is most often seen near waterfalls. SOURCE


Fact 2 | Times Square’s New Year’s Eve confetti is literally made of wishes and dreams.

Each year in December, visitors to Times Square write down their wishes and dreams on little, colorful squares of paper that get added to a mobile “Wishing Wall.” (Wishes can also be submitted digitally.) All wishes become part of more than a ton of confetti that rains down on revelers in Times Square on New Year’s Eve. SOURCE

Fact 3 | Squirrels live in city parks because we put them there.

You didn’t think we’d let you go without a squirrel fact, did you?

Squirrels are a fixture at city parks these days, but they weren’t always. In the 19th century, urban reformers embraced the idea of creating green spaces where people could decompress and relax. To make these spaces more entertaining and relaxing, it became a popular pastime to introduce animals into them — starlings, sparrows and, yes, squirrels. People’s tendency to feed the rodents, as well as their enormous capacity for reproduction, caused their populations to skyrocket. SOURCE


There, doesn’t that feel better? If you want to feel better about your brand’s marketing strategy too, we can help! Email to start the conversation.