Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online.
That’s why you need the help of a professional graphic designer.
Here’s a list of five reasons why you need a trusted
professional to handle your design needs:
1 | Designers know how to find the right balance between words and images.
You want to convey your brand message in your promo
materials, and it’s tempting to fit in as much text as you can. A designer will
help you rein in that impulse and let you know when your websites or brochures
are getting too text-heavy.
2 | You’ll save money.
Seriously. Yes, hiring a designer is ...
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We’re living in uncertain times. It can be hard to decide
how your brand message should be adapted to acknowledge this and meet prospects
where they are, while also giving them hope for the future.
There have been missteps for some brands, of course, but
quite a few have launched well-received campaigns. Here are some things these
brands are doing right (and that you can do too):
1 | Remind customers you’re here for them.
Recent Ford commercials have included messages to let
customers know that “we’re here to help” anyone who is having trouble making
payments on a Ford auto loan. You can adapt that strategy to fit your own brand
by sending the message that you know your customers’ plans are changing, and
you’re here to help them ...
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Let’s be real: 2020 hasn’t been a great year for
the world in general. This article can’t claim to solve any of life’s big
problems, but we do hope it’ll make you feel better for a little while.
Fact 1 | In Switzerland, it’s illegal to own just one guinea pig.
Guinea pigs are social animals and get lonely without other members of their own species. So in 2008, the Swiss legislature approved a law that makes it illegal to own just one of them at a time. What if one of your guinea pigs dies, you ask? In those cases, you can turn to a guinea-pig rental service. Source
https://youtu.be/QewuWf4CJ7U
Fact 2 | A group of hippos is known as a “bloat.”
Animal ...
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States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out. In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers. Here are a few strategies CVBs have used to stay visible and relevant in the COVID age:
Promoting restaurants’ hygiene and social-distancing protocols
To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery.
Serving as a connector between government and the lodging industry
Some CVBs have linked local officials with accommodations that can be used ...
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Fact 1: Squirrels plant a lot of trees… by accident.
Yes, squirrels do forget where they bury their acorns. All. The. Time. Estimates of the number of new, accidental squirrel trees planted each year range into the millions globally. According to North Country Public Radio, squirrels are critical to the survival of many nut-bearing tree species.Source
https://youtu.be/HTPOSdyA7Uo
Fact 2: Cows have best friends.
Research from the University of Northampton in the UK shows that cows prefer to hang out with certain other individuals in their herds. These preferences don’t correlate to family bonds. In short: cow friendships are a thing.Source
https://youtu.be/Tst5_IsCxhg
Fact 3: Rabbit show jumping exists.
If there’s one thing guaranteed to brighten your outlook, it’s watching rabbits jump over tiny, rabbit-sized obstacles. Right? ...
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Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected.
Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.)
Consider these steps to keep your customers engaged and grow your pool of prospects:
1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered.
2 | ...
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