In today’s day and age, the ability to tell the story of your business in a clear, concise manner is critical. People need to know not just what you do, but why they should care. To help with this, a media kit can be an invaluable resource. When done well, a media kit defines what your business is all about and how it impacts others, all in a few eye-catching, easy-to-read pages.
Here’s what to do — and what not to do — to build a strong media kit for your business.
What to do:
1 | Build with a digital-first mindset
For years, media kits have been cut-and-dry PDFs that make their way into printed copies, which then often get forgotten in ...
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Westchester County’s economic development agency, also known as Westchester Catalyst, is tasked with attracting new businesses, visitors and residents to the seventh-most populous county in New York State.
TMCC works with Westchester County to publish the annual SKILLS Magazine, a workforce publication for job seekers interested in finding work in the area’s major growth industries, and the Westchester County Economic Development Guide.
TMCC provides writing, copy-editing, graphic design, advertising sales and printing/shipping support for these publications.
Here is a selection of some pages from the most recent issue of SKILLS:
Are you interested in publishing a magazine for your business or organization? We can help! Start the conversation at newbusiness@todaymediacustom.com. ...
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The FIFA World Cup is coming to America in 2026, with cities including New York and Philadelphia hosting games for the world’s biggest sporting event. For local businesses, the World Cup presents a nearly unprecedented opportunity to market themselves to a global audience. Here are some tips to help you make the most out of that opportunity.
1 | Familiarize yourself with the match schedule
The schedule of World Cup matches and venues is available online, so take a look and take note of the teams that will be playing in your vicinity. You’ll see an influx of fans from these countries in your area around that time.
2 | Tailor campaigns and sales around match dates.
Now that you’ve got your audience ...
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It’s almost 2026 — no, we’re not ready either — which means the year of America’s 250th birthday is upon us. The American semiquincentennial will be on the minds of a significant portion of your customers next year, and it stands to reason that your marketing campaigns should reflect that. Here are a few tips to make it happen.
Lean into history.
This is a no-brainer for destination marketing organizations — of course you should focus on how your destination connects to the American Revolution we’re going to be celebrating! But no matter what your sector, little sidenotes of history can be a great way to get a customer’s eyes to linger on your site or email campaign. Did Washington sleep ...
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Wilmington University is a private, nonprofit, open-access and accredited institution that serves traditional students starting their college careers, non-traditional students and working adults seeking advancement through higher education. The university offers more than 200 academic programs and a student-to-faculty ratio of 17:1.
TMCC works with Wilmington University to publish its WilmU Magazine, which highlights the stories of exceptional alumni, offers news on the university’s academic programs, and honors the work of faculty and staff.
TMCC provides copy-editing services, graphic design and printing/shipping support for the publication.
Here is a selection of some pages from the most recent issue:
Are you interested in publishing a magazine for your business or organization? We can help! Start the conversation at newbusiness@todaymediacustom.com. ...
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If you’ve been online in any way, shape or form recently, chances are high you’ve stumbled across an AI search engine. From ChatGPT to Claude to Perplexity and beyond, AI tools have become seemingly omnipresent — and for good reason. With such a wealth of information, these platforms can serve as valuable tools for business owners and entrepreneurs hoping to improve workflows and save time.
Now that AI has become so integrated into search engines (Google’s AI overviews, anyone?), those good ol’ SEO practices you’re likely familiar with won’t always cut it. So, what’s a business professional to do? Adapt, of course! After all, it is possible to show up in AI search. You just need to get familiar with ...
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So, you’ve mastered Facebook, conquered Instagram, and even freshened up your Google Business Profile. But what about TikTok?
If you’re like many business owners, you’ve probably been curious about how to use TikTok to help promote your offerings. You may even have a personal TikTok account that you use for fun. When it comes to TikTok for businesses, however, there are a few things entrepreneurs should keep in mind before creating a new account.
1 | You can’t set it and forget it
Like any social media platform, TikTok necessitates regular posting for it to be most effective. This could be as little as once a week or more often, such as once a day, but the key here is consistency. Posting ...
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Creating brand loyalty is a tricky business when potential and existing customers are constantly bombarded by messages from competitors. One way to get and keep people engaged is to offer regular bursts of valuable content that will keep them coming back to your site again and again. In other words: start a blog.
It’s easier said than done, of course, but it’s also not as hard as you think! And it’s worth the effort for the many benefits you can realize if you do it right. Here are just a few tips you should keep in mind:
1 | Improve your search results ranking
Websites that regularly update their content will do better than those that haven’t updated in years. Even adding ...
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Established in 1911, the North Carolina Forestry Association (NCFA) is the state’s oldest forest conservation organization. Today, it is a private, non-profit partnership of approximately 4,000 forest managers, landowners, forest products manufacturers, loggers, educators, students, and others concerned about the long-term health and productivity of the state’s forest resources and the industries they support.
TMCC works with the NCFA to publish TreeLine, a quarterly magazine. It features Q&As with association members, updates on important legislative issues and professional development, and long-form articles about the past, present and future of North Carolina forestry.
TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication.
Here is a selection of some pages from the most recent issue:
Are you interested in publishing ...
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Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. Its mission is to positively impact the quality of life of the people who live and work in the city by attracting visitor spending that creates jobs, supports local businesses and attractions, and generates revenue for the city and state. Learn more at Baltimore.org.
TMCC works with Visit Baltimore to publish its twice-annual visitor guide. The guide features articles about Baltimore’s diverse shopping and dining scenes, fun interactive features like quizzes, and in-depth features introducing Baltimore’s diverse entrepreneurs and change-makers.
TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication.
Here is a selection of some pages from the Spring/Summer 2025 guide:
Are you interested in publishing a visitor ...
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