Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. Its mission is to positively impact the quality of life of the people who live and work in the city by attracting visitor spending that creates jobs, supports local businesses and attractions, and generates revenue for the city and state. Learn more at Baltimore.org.
TMCC works with Visit Baltimore to publish its twice-annual visitor guide. The guide features articles about Baltimore’s diverse shopping and dining scenes, fun interactive features like quizzes, and in-depth features introducing Baltimore’s diverse entrepreneurs and change-makers.
TMCC provides editorial services, graphic design, advertising sales and printing/shipping support for the publication.
Here is a selection of some pages from the Spring/Summer 2025 guide:
Are you interested in publishing a visitor ...
A magazine can be an incredibly valuable piece of collateral to help market your organization, industry or service. But it’s also a big investment, so before you commit the funds for a magazine launch, make sure you ask yourself these key questions.
Who Is My Audience?
Before you can even decide on an editorial concept or a name for the magazine, it’s important to put some thought into who it’s all for. Is it to keep current members of your organization or association engaged? Do you want to reach new audiences who haven’t previously heard of you? A little bit of both?
What Are the Demographics of That Audience?
Depending on the age, education, wealth bracket and other demographic variables of your audience, ...
The Business Council of Westchester (BCW) is the largest business organization in Westchester County, NY, representing more than 1,000 members. Its membership includes multinational corporations and businesses of all sizes, colleges and universities, hospitals and healthcare biotech firms, not-for-profits, entrepreneurs, and all levels of government.
TMCC works with the BCW to publish three annual guides:
The Membership Directory
The Relocation & Moving Guide for Westchester and the Hudson Valley
The Westchester County Economic Development Guide
TMCC provides editorial, design, advertising sales and printing/shipping support for the BCW’s publications. Most recently, a 2025 update of the Membership Directory featured articles with information about the BCW’s programming and events, as well as a comprehensive directory of the organization’s membership.
Here is a selection of ...
It’s common practice for visitor bureaus and chambers of commerce to print and distribute an annual guide. But there are good arguments for publishing more often! Take a look at just a few of them.
Avoid Outdated Content
When a publication has a shelf life of a year, content can grow stale — especially if it’s about events, exhibitions or member anniversaries that have already passed. Publishing twice a year instead of once reduces the likelihood that customers or prospects will pick up a book with obviously outdated information.
Go With the Seasons
This is especially crucial for visitor guides. The sorts of activities visitors may want to pursue are significantly different in the spring/summer and fall/winter seasons (think garden shows in the ...
Every visitor and convention bureau faces the same struggle year after year: how do you promote the same sights, restaurants, shops and venues repeatedly, while still making your content seem fresh?
Luckily, we can help. Here is a list of expert tips on how to keep your travel content compelling from one year to the next.
1 | Add a multimedia component
Even if you publish a print guide (which you should), you can add interest to the guide by linking to videos via QR codes throughout the book. The videos could be behind-the-scenes footage of photo shoots you did for the guide, or a quick, informal tour of a notable local place by one of your staff members.
2 | Tell a ...
Whether you’re a membership association, a nonprofit or an employer in the education or healthcare space, you have important messages to communicate — and stakeholders who need to hear that message.
What better way to keep potential members, donors or alumni engaged with your mission and vision than with a magazine that highlights your needs and accomplishments?
For one, the consistent publication schedule of a magazine means your stakeholders are reminded of both your existence and your value on a regular basis, whether it’s monthly, bi-monthly or quarterly.
Also remember that a beautiful magazine can be a keepsake, lending your message the kind of staying power that’s difficult to achieve in the digital age.
1 | Consider Print vs. Digital
Your magazine could be ...
Chambers of Commerce, visitor bureaus and other membership-based organizations need member dues to thrive. To recruit more members and keep the ones you already have, you need to offer perks. One great way to highlight existing members and win new ones is your annual print directory.
Here are a few strategies to consider:
1 | Feature a prominent member on the cover.
If one of your members is a major local employer or a significant supporter of your organization (e.g. via event sponsorships), you may want to consider giving them prime placement on the cover of your directory. The cover photo provides great exposure to the member, especially when paired with an article about the member inside the publication. It also elevates ...
You’ve heard the term “SEO” tossed around, but chances are you’re not 100% sure what it means. It stands for search engine optimization, and it’s a critical technique to ensure you’re taking steps to help your content perform as well as it possibly can online. Here are a few best practices to get you started on optimizing your content for websites, social media or membership directories.
1 | Consider length and structure.
Sure, you want the quality of what you’re putting onto the internet to be top-notch. What’s just as important, however, is making sure it’s optimally structured. Start by making sure your content is the right length for the platform on which it will be hosted. If it’s a social ...
Curious about AI, otherwise known as artificial intelligence? There are many ways this oft-discussed technology can benefit businesses of all sizes… if you know how to leverage the tools properly. Here are a handful of AI platforms that might be useful.
ChatGPT
Arguably the most discussed of all AI platforms, ChatGPT is an OpenAI chatbot that can do many things for businesses. Sales professionals can use it to help draft pitch letters, while marketers can use it to brainstorm copy for everything from email blasts to posters to social media posts. For writers and editors, ChatGPT can serve as a proofreading tool to help catch spelling errors and make text more concise. To use it, simply create an account, enter a ...
Here at TMCC, we put out a lot of publications — magazines, anniversary books, newsletters, membership directories and so much more. With each project, we learn a lot of interesting facts about places and people, so we thought we would share some with you!
1 | A company in Delaware is working on a super-protein that could help feed the world.
In fact, companies in Delaware are working on hundreds of innovative, world-changing ideas, such as using hydrogen as a clean power source and making the IT industry more equitable.
Where we learned it: Innovation Delaware 2022, an annual supplement to the Delaware Business Times.
Read more here!
2 | Baltimore gave birth to both the Star-Spangled Banner and baseball legend Babe Ruth.
The ...
