August 2020 Archives

Why Professional Graphic Design Is Essential to Good Branding image

Customers have high expectations of brands. To stand out from the competition and attract new prospects, you’ll want to have the highest-quality promotional material, both in print and online. That’s why you need the help of a professional graphic designer. Here’s a list of five reasons why you need a trusted professional to handle your design needs: 1 | Designers know how to find the right balance between words and images. You want to convey your brand message in your promo materials, and it’s tempting to fit in as much text as you can. A designer will help you rein in that impulse and let you know when your websites or brochures are getting too text-heavy. 2 | You’ll save money. Seriously. Yes, hiring a designer is ...

5 Tips for Crafting Uplifting Messages image

We’re living in uncertain times. It can be hard to decide how your brand message should be adapted to acknowledge this and meet prospects where they are, while also giving them hope for the future. There have been missteps for some brands, of course, but quite a few have launched well-received campaigns. Here are some things these brands are doing right (and that you can do too): 1 | Remind customers you’re here for them. Recent Ford commercials have included messages to let customers know that “we’re here to help” anyone who is having trouble making payments on a Ford auto loan. You can adapt that strategy to fit your own brand by sending the message that you know your customers’ plans are changing, and you’re here to help them ...

3 Facts That Will Make You Feel Better About the World, Part 2 image

Let’s be real: 2020 hasn’t been a great year for the world in general. This article can’t claim to solve any of life’s big problems, but we do hope it’ll make you feel better for a little while. Fact 1 | In Switzerland, it’s illegal to own just one guinea pig. Guinea pigs are social animals and get lonely without other members of their own species. So in 2008, the Swiss legislature approved a law that makes it illegal to own just one of them at a time. What if one of your guinea pigs dies, you ask? In those cases, you can turn to a guinea-pig rental service. Source https://youtu.be/QewuWf4CJ7U Fact 2 | A group of hippos is known as a “bloat.” Animal ...

Monthly ArchivesAugust 2020