While consumers do turn to the internet for much of their information about travel destinations, printed guides remain relevant in the digital age.
For example, a Destination Analysts study has found that more than 50% of U.S. travelers consult printed materials before making travel decisions.
That said, you still need to find a way to help your publication (and destination) stand out from the pack. Here are three tips for doing just that.
Embrace Magazine-Style Writing
While newspapers have been losing readers, magazine readership has held strong, with the total number of magazine readers in the U.S. remaining above 220 million every year between 2016 and 2020. And when it comes to travel, research by the University of Massachusetts Amherst demonstrates that travel ...
Continue Reading
Curious about AI, otherwise known as artificial intelligence? There are many ways this oft-discussed technology can benefit businesses of all sizes… if you know how to leverage the tools properly. Here are a handful of AI platforms that might be useful.
ChatGPT
Arguably the most discussed of all AI platforms, ChatGPT is an OpenAI chatbot that can do many things for businesses. Sales professionals can use it to help draft pitch letters, while marketers can use it to brainstorm copy for everything from email blasts to posters to social media posts. For writers and editors, ChatGPT can serve as a proofreading tool to help catch spelling errors and make text more concise. To use it, simply create an account, enter a ...
Continue Reading
It seems like every day there is a huge tech breakthrough of some sort — whether it’s artificial intelligence, medicine, space exploration, energy or any other number of areas. It should come as no surprise that things are the same with digital marketing.
As a brand in search of new customers, you’re always looking for new and better ways to generate brand awareness, establish yourself in your market and capitalize on consumer shopping habits. Ways to reach your target audience digitally have been around for decades now, but the old ways are fading. That’s where CTV and OTT come into play.
What are CTV and OTT?
In short, CTV and OTT are internet-connected devices and platforms that allow a user to ...
Continue Reading
