CVB Case Studies

12th of January, 2023
In: Advertising/Targeting, Content Marketing
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5 Travel Trends You Need to Know About image

With the world adjusting to COVID as a fact of life, travel is making a roaring comeback in 2023. And that comeback entails several new consumer trends that visitor bureaus and hospitality businesses should be aware of. 1 | Vacationers are looking for ways to “travel light.” More and more, travelers have been looking to slim down their luggage. Destinations that hope to lure the clutter-conscious should highlight hotels offering bulky items (such as exercise equipment) for rent, or introduce potential visitors to local businesses that can supply travel essentials. 2 | The off-season is becoming more popular. One side-effect of a global pandemic: many people have become less comfortable with crowds. So if your area is a popular one with summer travelers, ...

Promoting Travel Is Tricky Right Now, But CVBs Are Getting Creative image

States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out. In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers. Here are a few strategies CVBs have used to stay visible and relevant in the COVID age: Promoting restaurants’ hygiene and social-distancing protocols To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery. Serving as a connector between government and the lodging industry Some CVBs have linked local officials with accommodations that can be used ...

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