Whether digital or in print, ads are one of the best ways to get your brand in front of consumers. But given the sheer amount of information competing for your targets’ attention every day, how can you stand out?
Here are ways not to do it:
Write a novel.
Ad space is pricey, so it’s tempting to fill that space with everything you want your target audience to know. Resist that temptation. People’s eyes will slide right over an ad that is too heavy on the text. Anything more than two sentences and a couple of bullet points is probably excessive.
Combine messages.
One of the fastest ways to lose someone’s attention is by throwing too many different pieces of information at them, so ...
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Let's be real: things haven't been great for most people lately. This article can’t claim to solve any of life’s big problems, but we do hope it’ll make you feel better for a little while.
Fact 1 | The Post-it note was invented completely by accident.
Dr. Spencer Silver, a scientist at the company 3M, was researching ways to make stronger, tougher adhesives, when he accidentally discovered one that stuck to surfaces but didn’t bond with them. For years, he struggled to find a use for his invention, until Art Fry, one of his colleagues, realized it would be useful to have a bookmark that would adhere to pages without damaging them. The two worked on their invention together. When they ...
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Your brand is your most valuable asset.
So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about.
In other words, a journalist.
Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice.
And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too.
Here are five reasons why journalists make the best content marketers:
1 | They can distill ...
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